Oasis Collection Branding

After almost 2 years, Urban Ladder was set to launch a new line of furniture. Contemporary. Ahead of the curve. One-of-a-kind designs. This initiative was important for many reasons, the biggest one being to mark the brand’s shift towards a premium positioning. One that establishes them as design leaders, aspirational, and synonymous with a lifestyle upgrade. The collection’s narrative needed to communicate exactly that.

From naming strategy and storyline development to product descriptions, digital content, print assets, and other brand collaterals, I led the entire content execution to bring this new identity to life.

A New Ray of Hope

As fresh and warm as the escape from the mundane, our new Oasis collection is a world of its own. With intricate weaves and bold designs, each piece invites you to savour the beauty around you.

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CREDITS

Creative Director: Sooraj S

Senior Designer: Manthan Gupta