Writer Storyteller

Hi, I'm Ayushi

Iā€™m a content and copy professional based in Bengaluru. With 4+ years of experience in fast-paced, growth-driven teams, I currently lead brand narrative and end-to-end content execution at Urban Ladder.

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Recent Work

Urban Ladder Brand Voice preview

The 2024 Reset: Repositioning Urban Ladder for a Premium Consumer

How I led Urban Ladder's 2024 brand voice evolution, shifting communication from value-led functionality to an aspirational, design-first narrative rooted in audience insight and category context.

brand-positioningcontent-strategybrand-voice-framework
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Urban Ladder Campaigns preview

New Collection Campaigns: Storytelling Takes the Lead

Building cohesive launch stories that elevated new collections beyond product release, across retail, print, digital, web, and other touchpoints.

advertisingwebsitestore-communication
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Urban Ladder OOH Campaign preview

Outdoor Communication: Billboards, Facades & More

Reframing furniture from functional objects to expressions of personal desire through a high-impact outdoor campaign targeting Tier 1 audiences.

billboardoohatl
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YouTube Video Scripts preview

YouTube Videos: Content Direction and Scripting

Directing content and scripting for on-ground, vox-pop storytelling that normalises mental health conversations and challenges social stigma.

content-productioncontent-strategyvideo-scripting
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Urban Ladder Social Media preview

Social Media: Influencer Collaborations, UGC & Brand Content

Shaping influencer and UGC storytelling and writing in-house post copy to deliver a cohesive, design-led brand narrative.

social-mediaugcinfluencer-collaboration
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Brand Communication preview

Brand Work: Miscellaneous Campaigns & Messaging

Anniversary messaging, mini launches and miscellaneous brand campaigns, all aligned to strengthen the brand voice and experience.

brand-campaignspr-articleswebsite
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