Ayushi Tomar

Urban Ladder

• Defined new brand tonality for Urban Ladder, resonating with a design-conscious urban audience. View case study.
• Executed end-to-end copy for all ATL and BTL campaigns, leading to a 12% increase in site traffic.
• Developed and launched content strategies for 200+ products across new collections (Oasis and Terra), contributing to 20% of overall monthly revenue.
  • Campaigns included building storylines for new collections, product descriptions, landing pages, brand film ideation, in-store communication, print, digital advertising, and product catalogues.
• Led sales initiatives, including naming strategy, static and video ads, in-store communication, landing pages and banners, influencer marketing, newspaper, and radio ads. View here
• Revamped brand voice for other business verticals, including Home Interiors and Institutional Business, optimizing landing pages, establishing triggered messaging, conceptualizing brand film copy and executing catalogues.
• Led narrative direction for influencer marketing and UGC initiative. Contributed to Instagram content ideation by developing concepts and writing post copy.

Rocket Health

• Redefined YouTube content strategy and wrote scripts; one of the videos has 3 lakh+ views and is the top-performing video on the channel.
• Leveraged social media insights and crafted engaging content for LinkedIn and Twitter, leading to a 52% and 44% increase in impressions, respectively.
• Increased organic impressions on mental health blogs by 66% through a targeted content strategy.
• Hosted regular Discord sessions for the online community (5000+ members) to ensure positive engagement and brand awareness.
• Developed copy and scripts for marketing campaigns across WhatsApp and Email.
• Additional projects included executing investor video and user toolkits/resources.

• Managed LinkedIn and Twitter accounts and curated content for renowned CEOs and entrepreneurs.
• Strategically engaged with relevant LinkedIn accounts on behalf of clients to build brand awareness and drive community engagement.