YouTube Videos: Content Direction and Scripting
Video Series for Rocket Health, a mental healthcare startup based in Bengaluru
Relatable stories are hard to come by, but when they do, magic unfolds. When we wanted to start a new content series (one that is interesting and at the same time initiates conversations around sensitive topics), vox-pop style videos spoke to us. Over the course of four months, we hit the streets of Bengaluru and asked some important questions to some very interesting individuals. From topics such as loneliness and relationships to therapy, we covered it all. Below is a glimpse of the stories we wove with honest, heartfelt conversations.
Sad Reality of Living in Bengaluru
300K+ views
1200+ comments
Do New Year Resolutions Suck?
Why Are Indian Men So Lonely?
Is Therapy Worth It? 10 Therapists Answer
This video was shot in a Goa resort that was a witness to Rocket Health’s first-ever offsite. It was only natural to ask a room full of therapists the most important question of all time: Why take therapy?
I led content execution and production, including ideation, research, and building the storyline from 100+ pieces of footage.
Results
• These YouTube videos generated over 3.4 lakh total views.
• Two videos are in the channel’s top 10, with one being the most popular video on the channel.
• Other wins include increased brand visibility and new collaboration opportunities.
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CREDITS
Marketing Associates: Afeef Abdu Rahiman, Chandana A.M and Ritika Anasane
Video Editor: Abhinav Mahajan
Founder’s Office: Preksha Sharma