Oasis Collection Branding
100+ Products. A New Beginning for Urban Ladder.
After almost 2 years, Urban Ladder was set to launch a new line of furniture. Contemporary. Ahead of the curve. One-of-a-kind designs. This initiative was important for many reasons, the biggest one being to mark the brand’s shift towards a premium positioning. One that establishes them as design leaders, aspirational, and synonymous with a lifestyle upgrade. The collection’s narrative needed to communicate exactly that.
From naming strategy and storyline development to product descriptions, digital content, print assets, and other brand collaterals, I led the entire content execution to bring this new identity to life.
Story
A New Ray of Hope
As fresh and warm as the escape from the mundane, our new Oasis collection is a world of its own. With intricate weaves and bold designs, each piece invites you to savour the beauty around you.
Brand Film
Built on the insight that furniture is far more than a utilitarian object, this film explores the immediate, visceral impact of great design. Each piece at Urban Ladder is a striking centrepiece that speaks directly to the consumer’s inner Design Connoisseur.
Store communication
Displayed on the store facade, the communication unveils the new collection and builds launch momentum. It also introduces our new market positioning, providing customers with the first glimpse into the brand’s evolved identity and experience.
Product Descriptions for Website
Google and Meta Ads
Landing Pages
Product Catalogue
