CRM Copywriting: Emailers, SMS, WhatsApp & More

Consumer-facing communication at Urban Ladder focused on two key objectives: driving awareness and action around sales and offers, while also creating interest around new launches and collections.

For sale-led communication, the copy clearly communicated offers, discounts and key sale periods to encourage purchase. For new launches, the focus was on strong product storytelling, highlighting their design, features and differentiators.

WhatsApp

 WhatsApp communication examples

Push Notifications

 Push notification examples

Emailers

Improved email CTR from 5% to a consistent 6–7% by analysing user interests and identifying the information and offers they were most likely to engage with.

Emailer design 1 Emailer design 2 Emailer 3 Emailer 4 Emailer 5 Emailer 6 Emailer campaign 1 Emailer campaign 2 Emailer design variation 1 Emailer design variation 2 Emailer final design 1 Emailer final design 2