Google & Meta Ads: Paid Media Campaigns

For paid performance campaigns across Google and Meta, I structured communication around three thematic directions, balancing brand-building with conversion goals.

• Design-Led Lifestyle — Bringing focus to culturally relevant, lived-in scenarios that a design-conscious consumer would naturally identify with.
• Materials & Craftsmanship — Highlighting materials, finishes, textures details to reinforce premium credibility. This direction leaned into trust-building, addressing evaluation-stage concerns by making the product value tangible and specific.
• Intentional Craft — Going beyond surface appeal, integrating ergonomic comfort and purposeful function.

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