Social Media: Influencer Collaborations, UGC & Brand Content

Influencer & UGC Content

I led the narrative and content direction for influencer marketing and UGC at Urban Ladder, defining how the brand translated into creator-led storytelling on Instagram.

From defining themes to reviewing scripts and storyboards, I ensured each collaboration balanced creator authenticity with our premium, design-led positioning.

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Post Ideas and Content

I contributed to Instagram content ideation, developing concepts and writing post copy.

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